The Blog



Nov 2019

Living in a Techy World and I’m not a Technical girl

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Reflections on being over 50 in Marketing.

I’ve been in marketing and design for over 25 years. I started out with a drawing table, having mastered all the art skills by hand to create graphics what is now accomplished in a fraction of the time on a computer. After literally decades of new technologies emerging in my industry, I was forced to learn, adapt and master many of them. Based on my involvement working on many projects, with many people of all ages, here is what I take away from these experiences.

All of us, no matter our ages, face the challenges of keeping up with technology in marketing, media, and culture. It is a challenge to keep skills sharp and relevant. It is not necessarily more  daunting for the over 50 crowd.  I’ve worked with clients who dismiss the idea even trying to understand technology, claiming they are too old to adapt as they print out pages and markup edits by hand. It’s not like thinning hairlines, or wrinkles that you have no control over. You need to keep an open mind and be willing to try. You have to embrace and take pleasure in learning new things.

We live and work in an environment that we will absorb a lot just by being present and participating. Getting older gives me an advantage over a newly staffed web designer who has no clue how his/her webdesigns may eventually turn into profit for that company. Having experience allows me handle problems or tackle certain challenges because I’ve seen them before. I may not have grown up with Instagram, or Facebook but I understand the way it is used in marketing and how it can grow your business.

New technologies appear, disappear and morph so quickly that everyone starts at a disadvantage. To keep up. requires effort, curiosity and ambition, no matter your age.

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Jun 2019

Is Your website ADA Compliant?

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ada compliance
Title III of the ADA has been interpreted by US courts to apply to websites since January 2018.
For  websites to be ADA compliant, they need to be accessible.
The Web Content Accessibility Guidelines are organized around four principles:

Perceivable, Operable, Understandable, Robust

Perceivable means that the information and content is presented and available to everyone, including with persons with disabilities.
Operable means that the website interface does not require interaction that persons with disabilities cannot perform.
Understandable means that both the information and operation of the user interface must be readily understandable to everyone (make everything simple, provide clear instructions).
Robust means that your website is accessible through a wide variety of user agents and technologies such as various screen readers and browsers.
Failing to comply with the ADA means your business is susceptible to lawsuits, and it’s common for attorneys to seek out non-compliant businesses both in the physical and digital space.
The most likely industries impacted are the following:
  • Restaurants
  • Property Management
  • Real Estate
  • Healthcare
  • Finance
  • Government sites
Sites that we have developed in the last 3 years are MOSTLY compliant. But to be sure, you can request a site scan and fix as it is your responsibility.

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May 2019

Web Hosting & Security

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It’s becoming increasingly difficult to stay ahead of the hackers and malware that persists on the internet these days.

If any of you watched this episode of 60 minutes , you are aware of the enormous cost of ransomware attacks. The robots that look for vulnerabilities on computers are also looking to break into websites to cause  redirects, by adding malware and potentially dangerous viruses.

Websites can be vulnerable because of non-updated versions of WordPress plugins, themes, weak passwords and/or compromised servers.

We take as many precautions for our hosting customers by continuing to offer the latest site-lock security, backups and secure site locks (SSL). If you are not taking advantage of these products, please contact us.

Google’s initiative on creating more secure environments lead them to add “not secure” to Chrome browsers.  Now Ad word campaigns are being effected if running without the SSL lock. Please let us know if you do not have a secure site.

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Mar 2019

Social Media and Your Website

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If you haven’t planned your marketing strategy yet for the (new) year, it’s time to wake up!
You can bet that your competition is not asleep and they are working towards pushing their site to the top of the search engines. This means you need to do the same.

One of the best ways to do that is to engage in social media. If your target demographic is Generation Z, (born from the mid-1990’s to the early 2000’s) members of this group control more than $50 billion in spending power, soon to become the largest consumer spending group in the world.
Social media posts raise awareness, exposure and will affect your ranking negatively without it. If you haven’t engaged in social media yet for your business, you may be missing out.

Ask how we can grow your business through social media. We offer reasonable packages that are custom fit for your business.

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Apr 2018

Own Your Online Reputation

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A neighbor speaks highly of you. A satisfied customer recommends your service. It’s what many times keeps us in business.  But what about your online reputation? Are you aware of how your business is reflected online?

Testimonials on your site are not worth the same weight as testimonials from  third party verified sites such as Google, Angies’ s List, LinkedIn, Trip Adviser and Yelp to name a few. Google even uses how many times your company has been reviewed as part of their ranking algorithms.

You may have seen those little gold stars (oh how we all love them!) next to listings. They are an important indication of how you are perceived to your purchasing public.

Find out what your Online Reputation is
Google your company name, and your name. Make a note of all sites that come up, and read. If your website, Facebook, or Linkedin profile does not come up first, you are not controlling your reputation. You are letting others that write about you dictate your brand. Your web developer should be able to have your website come up first, controlling what people will see first. Review sites should follow.

What you can do to improve your Online Reputation

Make sure you are asking satisfied customers to review you online, and have a direct link on your website to make it easier for them to do so.
I’ve seen bad reviews for restaurants when overcrowded for Mothers’ Day. (Doesn’t everyone go out for Mother’s Day?) I’ve seen negative reviews for Auto Body Shops, Cleaning Services, Motels and other industries where it is almost impossible to please 100% of the people, 100% of the time.  You know those people; and it’s better to walk away from customers who are difficult and have unreasonable expectations. However, online you need to respond when necessary:  A response to the restaurant customer may have gone as follows: “We are sorry your wait was longer than expected. We do our best to accommodate everyone and suggest making a reservation in the future, or try us when it’s not a holiday.”
This tells the public you care, and that you are responsive. Most people will no longer perceive this as a negative review, but rather the customer should have made a reservation and that lowered his expectations of getting a table for 12 on a holiday:)


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