The Blog



Jun 2016

When is a site ready for Launch?

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As a web designer, I am constantly juggling work on many different sites at once while waiting for my clients to deliver materials needed for their website. Often it’s difficult to get them to focus on what they need to say to get their message across. A copywriter is very useful for this but not all clients have the budget. Obtaining the right images is also a laborious task. Business people, especially small business owners, halloween-cobweb_zk84c9Kdare juggling many responsibilities and have very little time to put together the content for their site. Or they are stuck in what they want to say. The end result is that we start a website and it grows cobwebs until I finally receive all the materials needed to finish.

So now I have 15 open projects on my desk wondering what is missing from what site, and when will we finish? Solution? Yes!

My new step-by-step approach now to extract the content (without pain!) now helps me to finalize the site ready for launch. But wait! It’s not finished!
Remember this: Websites are alive, constantly being tracked by Google and you are encouraged to change content.

Are you a procrastinator who wants a site but does not have the time to put together your materials?
Is your site out-dated but you don’t have the time to update the content?

We have a plan for you!


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Nov 2015

Dynamic Templates

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Sometimes, to get special dynamic effects, we start with a template and then customize. We us Template Monster often. If you see a template that you think may work for you, let us know! We will customize and create a site with your own unique style and branding!

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Sep 2015

Cost of your website; What am I paying for?

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Many womoney-down-the-drain-1537821-639x479nder how a site can cost a few hundred dollars or a few thousand dollars. What is the difference and what are you paying for?
A template do-it-yourself site may be free or cost as little as $99 and can be great for an entrepreneur just starting out who needs a web presence. It will probably get lost in the millions of websites fighting for the first page of google. Don’t expect this site to be found, unless someone is specifically looking up your web address.

A some-what tech savvy person with knowledge of html and the right software can develop a great site for you as well, but again the likelihood of getting on the search engines is small. This site may have more customization and features than a template site and can start to differentiate your look from others.

A webmaster has been trained not only in building a site, but implements tools for the technical aspects of your site that help the search engines find you.  They work with hundreds of businesses; they know what works.

These are just some of the many added value steps a webmaster will take to add to your site.

  • Domain verification
  • Google, Bing and Alexa verification code
  • Install Google analytics
  • Add robot text
  • Add captcha code on forms
  • Create responsive web design (adapts to tablet and smart phone)
  • Add metatags, keywords, descriptive tags
  • set up social media or newsletter programs with a branded cohesive look

An experienced web designer will also build a site that can grow with your company. Pages can be added, site map changes, etc. If you finding yourself in need of a talented web designer, well, here I am.

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Apr 2015

Should You Build Your Own Website?

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The do-it yourself sites online today can be save you money if you have the time and patience to learn the online tools to build your website, but is it effective? A well-built website is more than a bunch of pages put together. Google will rank your site based on many criteria that you need to know. You may build it, but will it be found? You may be wasting your time. A web designer understands the process of optimizing your site. You may build a site no one will find.

So do you hire a professional? What does a website cost? The average person doesn’t have a clue and large web development companies like it that way. If you’re not careful, you’ll overpay every step of the way from buying a domain name to design and hosting.

Many larger companies will not develop a site for less than $10,000. At Wagner Web Designs, Inc, we cater to the small business and have a comfortable niche in the marketplace since 2007.

“We meet directly with our clients and get a feel for what they want. We outsource projects if necessary while overseeing quality and design. We hire based on needs and solutions and are able to keep our overhead low and pass that savings on to the customer.”

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Mar 2011

The Top 10 Mistakes My Clients Make

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Learn from your mistakes. My mother always told me that.
Here is a list of the top mistakes business owners make when it comes to their website. Learn from others and improve yours!

  1. Not having an email associated with your business name.
    Aol, yahoo, hotmail: save it for your friends.
  2. Putting off creating your website. -P r o c r a s t i n a t i o n
    You’re missing out on a large population of Internet users who search for products/services/info online.
  3. Having no particular message for your site.
    Is your message getting across? Is there a call to action? Is it an online business tool? Make it work for your business or what’s the point?
  4. Keeping your site content fresh.
    Nothing is worse than old news. If a site doesn’t have anything new to say, what is my motivation to revisit?
  5. Not collecting Emails
    Marketing for a targeted audience? Communication with your clients? A must! (see #6)
  6. Not taking advantage of Email marketing campaigns
    The least expensive way to keep in touch with your clients and introduce new products & services.
  7. Test your online forms periodically.
    If you have forms on your site whether for info or products, test them occasionally. Send a message to yourself. Hosting companies make updates, browser window companies make security changes, all that can break a form. Don’t leave it up to your webmaster. Once they test it, their job is done. It’s your business.
  8. Not having a responsive site. A responsive site adapts to users device, whether a desktop, tablet or smartphone. Just because you don’t have a smart phone, your audience is looking for you on theirs. Google will not lower your ranking if your site is not mobile friendly..
  9. Not taking advantage of Web designer’s professional advice.
    He/she knows what works, what doesn’t, and can offer suggestions to enhance your site, and your marketability. These meetings are usually free. In the end, the site has to be seen, not just designed.
  10. Using a non-professional web designer.
    Many kids can put together a website nowadays. Most do not know the first thing about code for search engine placement, image optimization, and how to structure your site for optimum marketing.There are also dozens of sites that allow you to self-publish your content. But if you are not aware of the requirements needed for search engine optimization, see #9.

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