The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
Own Your Online Reputation
A neighbor speaks highly of you. A satisfied customer recommends your service. It’s what many times keeps us in business. But what about your online reputation? Are you aware of how your business is reflected online?
Testimonials on your site are not worth the same weight as testimonials from third party verified sites such as Google, Angies’ s List, LinkedIn, Trip Adviser and Yelp to name a few. Google even uses how many times your company has been reviewed as part of their ranking algorithms.
You may have seen those little gold stars (oh how we all love them!) next to listings. They are an important indication of how you are perceived to your purchasing public.
Find out what your Online Reputation is
Google your company name, and your name. Make a note of all sites that come up, and read. If your website, Facebook, or Linkedin profile does not come up first, you are not controlling your reputation. You are letting others that write about you dictate your brand. Your web developer should be able to have your website come up first, controlling what people will see first. Review sites should follow.
What you can do to improve your Online Reputation
Make sure you are asking satisfied customers to review you online, and have a direct link on your website to make it easier for them to do so.
I’ve seen bad reviews for restaurants when overcrowded for Mothers’ Day. (Doesn’t everyone go out for Mother’s Day?) I’ve seen negative reviews for Auto Body Shops, Cleaning Services, Motels and other industries where it is almost impossible to please 100% of the people, 100% of the time. You know those people; and it’s better to walk away from customers who are difficult and have unreasonable expectations. However, online you need to respond when necessary: A response to the restaurant customer may have gone as follows: “We are sorry your wait was longer than expected. We do our best to accommodate everyone and suggest making a reservation in the future, or try us when it’s not a holiday.”
This tells the public you care, and that you are responsive. Most people will no longer perceive this as a negative review, but rather the customer should have made a reservation and that lowered his expectations of getting a table for 12 on a holiday:)
Truth About Tech
Recent research shows the majority of parents and teenagers check their mobile devices at least every hour. Nearly 50 percent of parents and more than 70 percent of teens feel the need to respond to texts and other notifications immediately.
Concerns about the risk of digital addictions has motivated an organization called Truth About Tech to be created. Founders James Steyer and Tristan Harris are technologists who were early employees at Facebook and Google. Alarmed over the ill effects of social networks and smartphones, they have banded together to challenge the companies they helped build. Truth About Tech aims to raise awareness about the risk of constant connectivity.
The campaigns’ goal is to educate parents, teens and all users about the addictive quality of cell phones and other devices and also to come up with solutions, including reaching out to the tech giants to request design changes.
There are many techniques used by the tech companies such as Snapchat, Google and Facebook to keep you engaged. It is addiction by design; much like the tobacco companies crafted a deliberate attempt to create addiction. The colors, beeps, and pop ups all are intended to keep you hooked. The platforms that are based on sharing are promoting this addiction because the sharing creates ad sales and helps run their revenue stream.
The organization feels that there is a growing concern how it affects users and feels there is a moral and ethical responsibility to raise awareness and take steps to address this issue. It’s time to have a conversation with the tech giants. Companies like Apple and Samsung can do more to create parental control settings in these devices such as muting sounds and colors. If enough pressure is put on these companies, we may expect to see some changes. Stay tuned!