Top 10 Mistakes My Clients Make
By Andrea Wagner, Principal and CEO, WagnerWebDesigns,Inc.
Learn from your mistakes. My mother always told
Here is a list of the top mistakes business owners
make when it comes to their website. Learn from
others and improve yours!
1. Not having an email associated with
your business name.
Aol, gmail, hotmail: save it for your friends.
2. Putting off creating your website.
-P r o c r a s t i n a t i o n
You’re missing out on a large population
of Internet users who search for products/services/info
3. Having no particular message for your
Is your message getting across? Is there a call
to action? Is it an online business tool? Make
it work for your business or what’s the
4. Keeping your site content fresh.
Nothing is worse than old news. If a site doesn’t
have anything new to say, what is my motivation
5. Not collecting Emails
Marketing for a targeted audience? Communication
with your clients? A must! (see #6)
6. Not taking advantage of Email marketing
The least expensive way to keep in touch with
your clients and introduce new products &
7. Test your online forms periodically.
If you have forms on your site whether for info
or products, test them occasionally. Send a message
to yourself. Hosting companies make updates, browser
window companies make security changes, all that
can break a form. Don’t leave it up to your
webmaster. Once they test it, their job is done.
It’s your business.
8. Do not use a clip art logo.
Have a logo created just for you. Want to save
some money? That’s fine. A generic type
only logo is still better online than clipart
that is overused. I have seen the same logo for
paint, printing, office products to tutoring!
There’s no real identity connection there.
9. Not taking advantage of Web designer’s
He/she knows what works, what doesn’t, and
can offer suggestions to enhance your site, and
your marketability. These meetings are usually
10. Using a non-professional web designer.
Many a high school freshman can put together a
website nowadays. Hey, they can even make your
mouse trail jump and raindrops fall across the
page. But most do not know the first thing about
code for search engine placement, image optimization,
and marketing copy with rich content.