Advertising is hard. And it’s getting harder. To creative effective advertising you have to do three things: Engage me, Intrigue me, Persuade me. Put these together and you have relevance, the holy grail for marketing. You got my attention, you wrote or showed me something that held my interest, and you inspired me to do
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Consumers have been forced to change their buying behavior and that will have lasting implications for brands and businesses alike. Most of us have been forced to digitize our behavior. Some demographics, like older consumers, may have been uncomfortable with buying groceries and other goods online and this pandemic has forced them to switch. Once
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#coronavirus #workingthrucorona Recently a colleague and friend asked my opinion on posting a notice to market his cemetery/ chapel services this month. I was horrified and though it was in poor taste and seeing this ad would offend anyone reading it. We are depressed enough—preparing for death is not an uplifting topic but it is
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Reflections on being over 50 in Marketing. I’ve been in marketing and design for over 25 years. I started out with a drawing table, having mastered all the art skills by hand to create graphics what is now accomplished in a fraction of the time on a computer. After literally decades of new technologies emerging
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The law that governs accessibility is The Americans with Disabilities Act (ADA). Title III of the ADA has been interpreted by US courts to apply to websites since January 2018. For websites to be ADA compliant, they need to be accessible. The Web Content Accessibility Guidelines are organized around four principles: Perceivable, Operable, Understandable, Robust Perceivable means that
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It’s becoming increasingly difficult to stay ahead of the hackers and malware that persists on the internet these days. If any of you watched this episode of 60 minutes , you are aware of the enormous cost of ransomware attacks. The robots that look for vulnerabilities on computers are also looking to break into websites to cause redirects,
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If you haven’t planned your marketing strategy yet for the (new) year, it’s time to wake up! You can bet that your competition is not asleep and they are working towards pushing their site to the top of the search engines. This means you need to do the same. One of the best ways to
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A neighbor speaks highly of you. A satisfied customer recommends your service. It’s what many times keeps us in business. But what about your online reputation? Are you aware of how your business is reflected online? Testimonials on your site are not worth the same weight as testimonials from third party verified sites such as
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Recent research shows the majority of parents and teenagers check their mobile devices at least every hour. Nearly 50 percent of parents and more than 70 percent of teens feel the need to respond to texts and other notifications immediately. Concerns about the risk of digital addictions has motivated an organization called Truth About Tech
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Follow these simple steps to achieve higher google rankings. Need help? Give us a call at (914) 245-2626.
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